Publix initiative to Support Farmers and Feed Those in Need hits Milestone

by Sharon Aron Baron May 6, 2020

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Publix initiative to Support Farmers and Feed Those in Need hits Milestone

{courtesy Feeding South Florida}

By: Sharon Aron Baron

Publix’s initiative to support farmers and feed those in need reached a milestone after two weeks.

The company announced it had purchased more than 1 million pounds of fruits and vegetables and more than 100,000 gallons of milk to donate to Feeding America member food banks — this includes Feeding South Florida.

Publix CEO Todd Jones was proud of the success this initiative has had in supporting farmers and families affected by the pandemic.

“As a food retailer, feeding families is our greatest opportunity to give back, and we are grateful to be able to do so while supporting produce and dairy farmers. During such challenging times, we are even more committed to supporting those in need and doing good, together.”

Launched on April 22, the initiative aims to help farmers and families struggling due to the coronavirus pandemic by purchasing fruits, vegetables, and milk from Florida produce farmers and southeastern dairies to donate directly to Feeding America member food banks throughout the company’s seven-state operating area.

Feeding America estimates an additional 17 million people will experience food insecurity due to the pandemic, many of whom are turning to Feeding America member food banks to feed their families. At the same time, farmers are feeling the effects of an unexpected decrease in demand, and some are being forced to discard produce and milk due to the closures of schools, restaurants, and other establishments.

“There are some things you can’t plan for, and this is one of them,” said 5 Brothers Produce Senior Sales Associate Thomas Torbert.

“You just hope that you can find the right people to work with, people who can come up with the right solutions to help you make it through. We found that right partner in Publix.”

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